#1 Bestseller of this month

Own your legacy. Negotiate with confidence

Amy Peterson is a contributing author in Flip the Script, a practical, story-driven guide focused on rural land ownership, lease negotiation, and elevating the voices of women in agriculture.

Her chapter offers a powerful lens into the world of land access and negotiation—especially for women shaping the future of American agriculture.

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About the Book

  • Flip the Script with Tactical Empathy – Discover how top negotiators and leaders turn high-stakes conversations into win-win outcomes.
  • Insights from Industry Experts – Contributions from renowned professionals, including Chris Voss, offer practical strategies for breakthrough results.
  • Master the Art of Negotiation – Learn tools to defuse tension, break stalemates, and influence outcomes with empathy, not aggression.
  • Voices from the Heartland – Real stories and lessons that resonate with rural communities and small-town leaders.
  • Empowering Female Landowners – Practical guidance and mindset shifts for women navigating ownership and leadership in agriculture and beyond.
  • From Pain to Purpose – How to turn setbacks into stepping stones and create opportunities from challenges.
  • Build Better Relationships – Gain skills to communicate effectively, listen actively, and lead with integrity.
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Want better lease terms? Start here.

Amy’s downloadable checklist gives you 5 steps to smarter lease agreements

About Amy

Amy Peterson

Founder of Farms Full | Accredited Land Manager (ASFMRA) | Negotiation Advocate

Amy Peterson is stepping into her next chapter as the founder of Farms Full, a consultancy built to ensure everyone in agriculture flourishes—the land, the tenant, and the landlord. Through practical support, personalized consulting, and storytelling, Farms Full helps people create systems that work, relationships that last, and legacies that matter.
After years of navigating the emotional, financial, and relational complexities of farmland leases and agribusiness management, Amy saw the need for something different-something more human. With deep experience as a Professional Accredited Land Manager (ALM) and a lifetime of lived ag realities, she brings clarity to chaos and language to the often-unspoken tensions in agriculture.
Farms Full isn’t just a business—it’s a movement rooted in truth-telling, stewardship, and connection. And Amy’s just getting started. She shares insights about the realities of agriculture, business, and negotiation through her social media platforms, where she connects with others facing similar challenges in the industry.

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Bring Amy to Your Event or Project

Amy speaks on land ownership, negotiation, rural development, and women in ag

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Frequently Asked Questions

Flip the Script is for rural landowners—especially women—who want to take a more active role in managing their land, negotiating leases, and protecting their family’s legacy. Whether you’re new to land ownership or navigating generational transition, this book offers practical tools and real-world stories to guide you.

Not at all. This book is written for landowners of all kinds—whether you farm it yourself, lease it out, or inherited it. It’s about understanding your value, asking the right questions, and taking control of your land’s future.

The book is available on Amazon. Just click the “Buy Now” button at the top of this page to be redirected to the official purchase link.

Yes! You can download Amy’s Lease Negotiation Checklist—a free, practical tool to help you prepare for better conversations with tenants or managers. Just enter your email to get it instantly.

Yes. Amy is available for speaking engagements (especially panels and workshops), as well as private landowner consulting. Fill out the inquiry form at the bottom of this page and someone from her team will be in touch.

While Amy manages land in Kansas, Oklahoma, New Mexico, and Colorado, the principles in this book apply across rural America. Many of her clients live out-of-state and own land in the High Plains region.

No, this book is for all landowners—but it speaks directly to the experiences and challenges women often face when stepping into agricultural leadership.

Amy has a limited number of author copies available. If you’d like a signed copy, use the contact form to submit a request.

You can visit Windom Farms Kansas to learn more about Amy’s agricultural operation, sorghum production, and land stewardship work.

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